Marketing Monster: Selling the Fame of Lady Gaga (The Wicked Twins: Fame & Notoriety)

The Paul Robeson Galleries at Rutgers are holding an art exhibition on "The Wicked Twins: Fame & Notoriety" that runs until April 19, 2012. The exhibition catalogue features an essay by Mathieu Deflem on an aspect of the fame of Lady Gaga.

Marketing Monster: Selling the Fame of Lady Gaga

This essay can be viewed online or downloaded [pdf].

More info about the exhibition on Facebook.

This article is also translated into Russian and Spanish.